A soft toy usually becomes a child’s first good friend, their initial source of comfort and a silent friend in day-to-day life. Aurora World understands this unique role and has been developing soft toys that develop this link for over 40 years. Each product informs its own little tale and accompanies children with numerous important minutes.

Design with personality

What sets Aurora World apart is its focus to information. Soft products, pleasant faces and precise craftsmanship make sure that every soft plaything really feels familiar. Traditional, playful or modern, the styles interest various generations while continuing to be classic. It is this mix that makes the brand so prominent.

Memorable feelings

Aurora World personifies safety and security and psychological nearness. A number of the soft toys are not just provided as presents, however likewise maintained for several years. They evoke memories of childhood years, unique events or the people who provided. In a quickly altering world, Aurora World develops items that provide a feeling of durability and stimulate genuine feelings.